Electronic Shelf Label Technology
Electronic shelf labels (ESL) provide retailers with a number of features that improve operational efficiency, reduce pricing errors, and lower labor costs by enabling remote updating of entire labeling systems from centralized servers, among many other benefits:
Electronic Shelf Labels Function
Pricing
Price accuracy and elimination of price discrepancies between the label and the cash register,The ESL will automatically and regularly switch the page and display the promotion content to meet the needs of daily marketing activities, especially frequent price changes.
Marketing
Possibility of providing more product information to customers through expanded display options.Install large-size electronic shelf labels in shelves, central areas and entrances to ensure the coverage and exposure of brand advertising in shops.
Branding
Improves the appearance of the store by providing a more modern and elegant aesthetic. ESL improve the overall visual impact of the store, which also enhance the brand image.